Author: OceanAtolls

The Maldives Marketing and Public Relations Corporation (MMPRC) is showcasing the Maldives at the TTG Travel Experience 2024 in Rimini, Italy, from October 9-11. Collaborating with 64 representatives from 25 companies, MMPRC is promoting the Maldives as a top travel destination for the Italian market.

As Italy’s leading travel trade event, TTG Travel Experience brings together international operators and key industry players such as tourism boards, airlines, travel agents, and accommodation providers. Given Italy’s longstanding significance as a major source market for the Maldives, MMPRC’s presence is vital in keeping the Maldives at the forefront of Italian travelers’ minds. At the Maldives stand, MMPRC is engaging with stakeholders, including travel agents, tour operators, and media, to boost awareness of the destination. This platform also allows industry partners to share updates on their properties and services.

Italy continues to be one of the Maldives’ top markets, contributing 106,946 arrivals by October 1, 2024. MMPRC’s marketing efforts include media and influencer familiarization trips, as well as digital campaigns, all aimed at maintaining the Maldives as a favored destination. Future plans include the “Discover Maldives Webinar Series: Italy Edition” and other promotional activities.

Sun Siyam Iru Fushi has reaffirmed its commitment to sustainability by signing the Glasgow Declaration on Climate Action in Tourism. This aligns the resort with global initiatives to reduce carbon emissions and promote eco-friendly tourism practices, reflecting its dedication to responsible operations.

The Glasgow Declaration brings together the travel and tourism sector to accelerate climate action through common pathways. By joining, Sun Siyam Iru Fushi has pledged to reduce carbon emissions by at least 50% over the next decade and achieve Net Zero emissions by 2050. This is part of the resort’s broader sustainability strategy under the Sun Siyam Cares program, which focuses on environmental conservation, community support, and protecting the natural beauty of the Maldives.

As a signatory, the resort commits to adhering to scientific recommendations to prevent global temperatures from rising more than 1.5°C by 2100. This includes developing or updating climate action plans within 12 months, following the Declaration’s five pathways—Measure, Decarbonise, Regenerate, Collaborate, and Finance—and publicly reporting on progress annually.

Sun Siyam Iru Fushi’s key commitments include:

• Reducing emissions by 50% by 2030 and achieving Net Zero by 2050.
• Developing climate action plans aligned with the Declaration’s five pathways.
• Ensuring transparency through annual reporting on progress.
• Collaborating with industry peers to share solutions and best practices.

The Glasgow Declaration combines the latest research and global expertise to promote climate action, emphasizing that sustainable tourism recovery will be key to achieving Net Zero by 2050. This shift will redefine success by considering ecosystem regeneration, biodiversity, and community well-being.