Category: Blog

Jumeirah Olhahali Island is redefining luxury and seclusion in the Maldives with its unique private sandbank experiences, located just a five-minute speedboat ride from the resort. This pristine setting, surrounded by untouched shores, offers guests the chance to create their own personalized island getaway, whether they’re seeking thrilling adventures, serene wellness retreats, or unforgettable celebrations.

The sandbank serves as a gateway to the Maldives’ breathtaking marine world. Guests can snorkel through vibrant coral gardens filled with tropical fish, jet ski across the sparkling waves, or dive into the crystal-clear waters for a guided scuba experience that reveals the rich biodiversity of the reefs. For those craving excitement, kitesurfing sessions provide an exhilarating way to dance with the wind above the Indian Ocean.

The sandbank also transforms into a magical venue for special occasions, from romantic proposals and intimate weddings to milestone celebrations. With bespoke touches like live music, stunning floral arrangements, and underwater photography, every event becomes a cherished memory.

Food lovers can indulge in gourmet picnics on the sandbank, savoring delicacies such as beef tortilla wraps, smoked salmon sandwiches, and freshly baked vanilla bean cheesecake, all while surrounded by endless shades of blue. As the sun sets, the ‘Sunset to Stars Culinary Journey’ offers an intimate barbecue dinner under a starlit sky, with a private chef crafting a personalized menu right at the table.

For those seeking relaxation and renewal, the ‘Renewal Under the Stars’ experience begins at twilight. Guests can enjoy a 90-minute Balinese or deep-tissue massage using nourishing vegan Sodashi oils, followed by a Tibetan sound healing session. The soothing vibrations of singing bowls harmonize with the gentle waves, creating a deeply calming atmosphere.

At dawn, the ‘Oceanic Balance Retreat’ invites guests to reconnect with themselves through yoga and meditation. Guided by the resort’s resident yogi, each session flows with the rhythms of the sea. Guests can breathe in the fresh ocean air, move through energizing or restorative yoga postures, and end with a guided meditation that fosters a deep connection to nature.

Jumeirah Olhahali Island’s sandbank experiences offer a perfect blend of adventure, romance, and relaxation, making it an ideal destination for travelers seeking a truly unforgettable Maldivian escape.

The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, has announced an exciting and high-impact partnership with Liverpool Football Club (LFC). This collaboration positions the Maldives as the Official Tourist Destination Partner of one of the world’s most renowned football clubs, aiming to significantly enhance the Maldives’ global appeal and attract high-value travelers.

The partnership will officially launch on April 2nd during Liverpool FC’s match against Everton, with the Maldives prominently featured on the LED boards at Anfield Stadium. This strategic alliance is expected to boost the Maldives’ tourism industry by increasing global visibility and driving economic growth. By leveraging LFC’s massive global audience, Visit Maldives aims to draw over 100,000 additional tourists in 2025, potentially generating more than $100 million in tourism revenue.

As part of the collaboration, the Maldives will gain extensive brand exposure at Anfield Stadium, including LED signage during Premier League home matches, stadium branding, and promotions in LFC’s official publications. Additionally, billboards across Europe will target key markets, appealing to high-value travelers. With LFC’s global fanbase of 205 million followers, a TV audience exceeding 211 million per season, and 53 million social media followers, the partnership offers a unique opportunity to reach millions of potential visitors. In fact, 22 million LFC fans in Visit Maldives’ key markets are already considering a trip to the Maldives within the next year. Even if only 2% of this audience visits, the partnership will surpass its goals.

The collaboration also includes exciting initiatives like the establishment of a Liverpool Academy in the Maldives, which will strengthen sports tourism and enhance the destination’s branding. Fan zones and interactive activations will be integrated into Visit Maldives’ global events, fairs, and roadshows. Appearances by LFC legends and digital engagement campaigns will further boost awareness and encourage bookings. The partnership is projected to achieve a media reach of over 397 million per season, with an estimated annual media value exceeding $17 million.

This partnership aligns with Visit Maldives’ broader strategy to position the Maldives as a leading luxury and sustainable tourism destination. By tapping into LFC’s global influence, Visit Maldives aims to connect with millions of passionate football fans, inspiring them to choose the Maldives for their next vacation.

“Football and travel both have the power to bring people together and create unforgettable memories. Through this partnership, we hope to inspire millions of fans to experience the Maldives – a place where dreams come true,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives.

This landmark collaboration marks a significant step forward for the Maldives’ tourism marketing efforts, solidifying its reputation as a top destination for luxury, adventure, and unparalleled experiences. By combining the allure of world-class football with the Maldives’ natural beauty, this partnership promises to deliver lasting benefits for the nation’s tourism industry.

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has launched the exciting “Visit Maldives Hackathon” in collaboration with Dhiraagu, SparkHub LLP, PSM, BCC, MOTE, and NCIT. The event, open to participants aged 18 and above, was officially launched on February 27, 2025, by Minister of Tourism and Environment, Thoriq Ibrahim. The hackathon aims to bring together individuals passionate about technology and sustainability in the tourism industry.

This 48-hour event, focused on addressing key challenges in Maldivian tourism, encourages innovative, tech-driven solutions that promote sustainable tourism while enhancing traveler experiences and operational efficiency. Information sessions will be held on March 13th, 19th, and April 7th, with proposal submissions due by April 11th, 2025. Selected proposals will be announced on April 13th, and the hackathon itself will take place from April 18th to 20th, 2025.

Minister Ibrahim emphasized that the ideas developed in the hackathon could transform the way the Maldives manages its tourism industry and preserves its natural environment. MMPRC’s CEO, Ibrahim Shiuree, expressed confidence that the event will foster tech-driven solutions and contribute to the growth of the Maldives’ tourism sector.

MMPRC is committed to promoting sustainable tourism and innovation throughout 2025, working closely with industry stakeholders to support the sector’s growth.

Tourism in the Maldives is on the rise this year, with a 4.9 percent increase in the number of visitors. As of Saturday, the Maldives welcomed 481,966 tourists, marking an additional 22,593 visitors compared to the 459,373 who traveled to the archipelago during the same period last year.

The top 10 source markets driving tourism to the Maldives are as follows:

• China: 62,278 tourists
• Russia: 48,651 tourists
• UK: 48,364 tourists
• Italy: 45,320 tourists
• Germany: 31,389 tourists
• India: 22,956 tourists
• France: 19,940 tourists
• United States: 14,607 tourists
• Poland: 11,041 tourists
• Switzerland: 10,440 tourists

Breaking down the types of accommodations chosen by visitors, the statistics reveal that 69 percent of tourists (332,773) stayed in resorts. Guesthouses made up 25.6 percent (123,486 visitors), while 13,617 tourists opted for hotels, 11,803 stayed in safari vessels, and 288 visitors chose other tourism facilities.

Currently, the Maldives is home to 174 resorts, 826 guesthouses, 157 safari vessels, and 15 hotels, offering a wide variety of options for travelers seeking different experiences in the paradise destination.

Villa Resorts made a remarkable return to ITB Berlin, further solidifying its position as a prominent leader in the Maldivian hospitality sector. As a brand that is proudly owned and managed by locals, Villa Resorts continues to provide immersive experiences that showcase the Maldives’ stunning natural beauty and authentic island spirit.

At this year’s ITB, Villa Resorts once again captured attention with a stand that reflected the brand’s ongoing growth. Every element was thoughtfully designed to align with its evolution, subtly conveying a powerful message of progress. The design reflected the brand’s current state—refined, evolving, and deeply rooted in its origins.

The event offered Villa Resorts an opportunity to engage with travel professionals, media, and industry leaders while showcasing its diverse range of properties. Each resort offers a unique take on island life: Villa Nautica embraces a chic marina lifestyle and a lively social atmosphere; Villa Park, a haven for marine enthusiasts, provides year-round whale shark encounters in the South Ari Marine Protected Area; and Royal Island, situated in the UNESCO-listed Baa Atoll, invites guests to experience the untouched beauty of an island steeped in history and culture.

One of the key highlights was Villa Haven, the brand’s highly anticipated new resort. Focused on wellness, sustainability, and exceptional service, Villa Haven is set to elevate luxury in the Maldives while preserving the unique identity that distinguishes each of Villa Resorts’ properties.

In addition to its participation at ITB, Villa Resorts also took part in IMM Germany, a prestigious networking event that connects travel brands with top-tier media and influencers. This event provided a valuable opportunity to strengthen industry relationships and share the brand’s story with a broader audience, further cementing its presence in the global travel industry.

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) hosted a seminar titled “The Next Chapter of Maldives Tourism – Berlin Edition” at ITB Berlin 2025. Held on March 4th, 2025, at Hybrid Studio 5.3, the seminar focused on key initiatives and investments shaping the future of the Maldivian tourism industry.

Moderated by MMPRC’s Chief Operating Officer (COO), Sabeeha Ahmed, the session highlighted both governmental and industry-driven efforts aimed at exploring emerging market segments, boosting tourist bookings, and promoting sustainable tourism practices.

The event gathered representatives from the German and international travel trade sector, beginning with a compelling video presentation showcasing the Maldives as a world-class travel destination. Five distinguished speakers from the Maldivian tourism industry shared their expertise, covering topics such as government policies, sustainability initiatives, marketing strategies, and the significance of collaboration between the public and private sectors.

This seminar served as a platform to reinforce the Maldives’ commitment to innovation and sustainable growth in tourism, further strengthening its position as a top-tier destination in the global travel market.

Kuda Villingili Resort Maldives has proudly announced its recertification as a Green Globe Certified resort, following its annual sustainability audit. This marks the second consecutive year the resort has earned this prestigious recognition, highlighting its steadfast commitment to environmental conservation, responsible tourism, and community engagement.

Situated just 30 minutes from Velana International Airport, Kuda Villingili is a luxury destination offering a unique blend of adventure, relaxation, and world-class hospitality. With 75 overwater and beachfront villas, 8 dining options, and activities like surfing at the famed Chicken’s Break, the resort combines Maldivian charm with modern sustainability practices.

First certified in 2024, Kuda Villingili continues to meet Green Globe’s rigorous standards, which assess 44 core criteria and over 380 compliance indicators. “Sustainability is central to our operations. This recertification reflects our dedication to preserving the Maldives’ natural beauty while delivering exceptional guest experiences,” said Amjad Thaufeeg, Commercial Director of Kuda Villingili Resort Maldives.

The resort’s sustainability efforts include solar energy use, reducing energy consumption by 40%, and a composting system that converts food waste into fertilizer. It also minimizes plastic pollution by using recycled materials in its design, such as carpets made from recycled plastic and bathtubs crafted from crushed marble. An on-site recycling center processes glass bottles for use in construction, while ongoing initiatives promote sustainability awareness among guests and staff.

Green Globe Certification is a globally recognized program that ensures long-term environmental responsibility. Kuda Villingili’s commitment to sustainable luxury sets a benchmark for eco-friendly tourism in the Maldives, offering guests a paradise where indulgence meets environmental stewardship.

**Experience Eco-Luxury at Kuda Villingili**
At Kuda Villingili, sustainability is seamlessly integrated into every aspect of the guest experience. From villas crafted with sustainable materials to dining options featuring locally sourced ingredients, the resort invites visitors to enjoy a luxurious yet eco-conscious stay. Whether exploring marine life, indulging in wellness retreats, or simply relaxing, every moment at Kuda Villingili contributes to a greener future.

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is making a notable impact at ITB Berlin 2025, aiming to enhance tourist arrivals to the Maldives. A delegation comprising 200 tourism industry stakeholders from 89 companies will represent the Maldives, solidifying its reputation as a leading holiday destination for German-speaking markets and travelers worldwide.

ITB Berlin, one of the most prestigious global travel trade shows, is scheduled to take place from March 4th to 6th, 2025, at Messe Berlin. This event provides a vital platform for fostering connections with international stakeholders, strengthening business partnerships, and showcasing tourism offerings to both business-to-business (B2B) and business-to-consumer (B2C) audiences.

Ifuru Island Maldives is the perfect romantic getaway, offering 147 luxurious beach suites and villas tailored for couples seeking a modern and elegant retreat. Whether for honeymoons, weddings, proposals, or peaceful escapes, the resort provides a secluded and picturesque sanctuary where every detail is carefully designed to create unforgettable experiences. With private ‘kissing spots,’ exclusive romantic packages, curated wedding offers, and exceptional deals, Ifuru Island Maldives fulfills every couple’s desires. As Valentine’s Day approaches, the resort aims to inspire couples, whether they’re celebrating milestones or simply enjoying quality time together.

The Love in Paradise Package at Ifuru Island Maldives promises an unforgettable romantic escape, featuring luxurious upgrades, exclusive dining experiences, and thoughtful touches. Highlights include:

• Romantic Dining: Floating breakfasts, canapés and cocktails, private dinners, and sunset cocktails.
• Couples’ Indulgences: Spa treatments, bubble bath setups, and romantic turndown services.
• Memorable Moments: Private sunset cruises, lagoon dives, art classes, and photo sessions.
• Adventure Awaits: Complimentary water sports and snorkeling gear.
• Special Perks: $100 resort credit per person and bespoke keepsakes.

For couples dreaming of a destination wedding, Ifuru Island Maldives offers a Free Wedding Package with complimentary features to ensure a magical celebration. This package includes signature cocktails, a dedicated wedding planner, a private and elegantly styled venue, a wedding cake, a bridal bouquet, and thoughtful touches like a unique villa turndown and a decorated buggy ride to the ceremony. Available for bookings on the Exclusively Yours Premium All-Inclusive plan between 1 May 2025 and 30 September 2025, the package requires a minimum seven-night stay.

Guests can also explore enchanting ‘kissing spots’ across the island, designed to create dreamy, picture-perfect moments against the stunning backdrop of turquoise waters, making Ifuru Island Maldives an idyllic destination for romance and celebration.

This Ramadan, The Nautilus Maldives, a luxurious private island retreat, invites guests to celebrate the holy month with a unique blend of opulence, cultural heritage, and meaningful connections. The resort’s Nautilus Majlis Iftar Pop-Up offers a bespoke experience, allowing guests to enjoy traditional Iftar meals in the privacy of their accommodations, on the beachfront, or at an exclusive sandbank retreat. The carefully curated Iftar menu, served in a boho-chic setting, combines tradition with personal customization, creating a sensory celebration of Ramadan.

The resort’s 24/7 timeless hospitality and unscripted dining concept ensure a personalized experience, while exclusive privileges, such as discounts on accommodations, spa treatments, and water sports, enhance the stay. Families are welcomed with children under 12 staying and dining for free, making it an ideal retreat for all. The Nautilus provides a sanctuary for reflection, cultural immersion, and indulgence, offering a truly unforgettable Ramadan experience.